About Us
Brand Story
The Culture, Sports, Tourism, Education and Technology Association is a non-profit organization registered as a company limited by guarantee, committed to advancing Hong Kong's development across the five key sectors of culture, sports, tourism, education, and technology.
Guided by the philosophy "Illuminating the Future with the Light of Culture," the Association promotes the preservation and innovation of Hong Kong's diverse cultures, as well as international cultural exchange and cooperation. As a resource integrator, we connect cross-sector forces to bring every project from concept to reality.
Under the Association, "Trendlabs" offers an immersive IP creation learning platform, suitable for students, trendy toy enthusiasts, and educational institutions to explore the limitless possibilities of culture and innovation.
Our Mission
Our mission is to connect resources across China, Hong Kong, and the international community — driven by the twin engines of heritage and innovation — to advance cultural exchange and economic development, and to strengthen cultural confidence.
We are committed to:
🎯 Heritage & Innovation
We respect tradition but are not bound by it. From intangible cultural heritage (ICH) to IP creation, we use innovative forms of expression to revitalize culture within contemporary contexts.
💎 Cultural Exchange
We connect resources across China, Hong Kong, and the world, building cross-regional and cross-cultural dialogue platforms. Trend toys become a universal language — showcasing Chinese creativity to the global stage.
❤️ Economic Development
Culture and industry are not opposing forces. We promote the integration of IP creation with tourism, education, technology, and other sectors — generating sustainable economic value and employment opportunities.
🌱 Strengthening Cultural Confidence
When young people create their own trend toy IPs, cultural confidence is no longer just a slogan — it becomes a tangible, hands-on sense of achievement.
Our Actions
| Action | Description |
|---|---|
| IP Research & Creation | In-depth research into aesthetic differences and value identification across cultural backgrounds. Using a youth-oriented perspective, we assist creators and institutions in developing IP strategies aligned with contemporary contexts. |
| Event Planning & Execution | Organization and implementation of diverse cultural and creative events — including IP-themed exhibitions, creative workshops, trend toy lectures, and cultural experience tours — making creativity tangible and participation meaningful. |
| Talent Development | Focused incubation of professional talent in IP creation and trend toy design. Through courses, workshops, and hands-on projects, we prepare young creators with international perspectives and practical capabilities for the industry. |
| Cross-Sector Collaboration | Deep cooperation with government bodies, academic institutions, and industry partners — advancing IP creation standards, resource matching, and project implementation — to build a sustainable cultural and creative ecosystem. |
| International Exchange | Facilitating exchange and collaboration among China, Hong Kong, and international partners — enhancing the strengths of all parties involved. |
Contact Us
- Whether you have inquiries, suggestions, or collaboration requests, please feel free to reach out to us:
- 📧Email：info@cstet.org
- 📞 Tel：+852 2781 1888
- 💬 WhatsApp：+852 6555 3576
- 📍 Address：U/F West Wing,Central Ferry Pier 8, Man Kwong Street, Centraal Hong Kong
- Service Hours: Monday – Friday, 10:00 – 18:00 (except public holidays)
Follow Us
Stay updated on the latest products, exclusive offers, and limited-time events:
📘 Facebook: facebook.com/cstet.org
🔴 Xiaohongshu (RedNote): @文体旅教育及科技协csteta
© 2026 Culture, Sports, Tourism, Education and Technology Association Limited. All rights reserved.
A company registered in the Hong Kong Special Administrative Region.Business Registration Number: 76572534